THE DIVIDUAL'S HEALTH ORGANIZATION

2020

by imitating corporate aesthetics and marketing strategies, the DIVIDUAL’S HEALTH ORGANIZATION explores the identical twin through Gilles Deleuze’s concept of the “dividual" - a fragmented entity - in a neoliberal world where the singular self is primary. the work reframes the twin's shared existence as ideal in a future utopia, while adressing themes such as self-commodification, originality, and mass production.